{"id":98873,"date":"2023-07-14T15:59:57","date_gmt":"2023-07-14T13:59:57","guid":{"rendered":"https:\/\/www.mwm.net\/?page_id=98873"},"modified":"2023-07-17T11:34:58","modified_gmt":"2023-07-17T09:34:58","slug":"expert-check-the-mwm-brand","status":"publish","type":"page","link":"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/","title":{"rendered":"Expert Check: The MWM Brand"},"content":{"rendered":"<h2>Identity, Continuity, and Sustainability as Success Factors<\/h2>\n<div class=\"patch-content\">\n<p>Brands are an important part of global competition. They give products and services a distinct face that sets them apart from competitors. To stand out from competitors, a clear-cut brand profile and a high level of recognition are required. Together, these aspects form the brand identity. To successfully convey the values and messages of a brand to the target groups and to establish a resilient relationship of trust between consumers and the brand, an unmistakable brand identity is a must.<\/p>\n<h2>Celebrating Tradition without Standing Still<\/h2>\n<p>With its 100<sup>th<\/sup> anniversary, the MWM brand sets another milestone in its history, which is marked by innovation and progress. Apart from its ongoing quest for further development and sustainable technologies, the MWM brand has never lost sight of its brand core. In our interviews on the occasion of the 100<sup>th<\/sup> anniversary, brand experts express their views of the development of the brand and the success factors that have made MWM one of the world&#8217;s leading brands in the field of distributed energy supply. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In our interviews on the occasion of the 100<sup>th<\/sup> anniversary, brand experts express their views of the development of the brand and the success factors that have made MWM one of the world&#8217;s leading brands in the field of distributed energy supply. <\/p>\n","protected":false},"author":6,"featured_media":98875,"parent":95289,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"special-content-template.php","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-98873","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Expert Check: The MWM Brand<\/title>\n<meta name=\"description\" content=\"In our interviews, brand experts express their views to the factors that have made MWM one of the leading brands in the field of distributed energy supply.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expert Check: The MWM Brand\" \/>\n<meta property=\"og:description\" content=\"In our interviews, brand experts express their views to the factors that have made MWM one of the leading brands in the field of distributed energy supply.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"MWM\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-17T09:34:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mwm.net\/wp-content\/uploads\/2023\/07\/Marken-Experten-ueber-MWM_teaser.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"380\" \/>\n\t<meta property=\"og:image:height\" content=\"451\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/\",\"url\":\"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/\",\"name\":\"Expert Check: The MWM Brand\",\"isPartOf\":{\"@id\":\"https:\/\/www.mwm.net\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mwm.net\/wp-content\/uploads\/2023\/07\/Marken-Experten-ueber-MWM_teaser.jpg\",\"datePublished\":\"2023-07-14T13:59:57+00:00\",\"dateModified\":\"2023-07-17T09:34:58+00:00\",\"description\":\"In our interviews, brand experts express their views to the factors that have made MWM one of the leading brands in the field of distributed energy supply.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/#primaryimage\",\"url\":\"https:\/\/www.mwm.net\/wp-content\/uploads\/2023\/07\/Marken-Experten-ueber-MWM_teaser.jpg\",\"contentUrl\":\"https:\/\/www.mwm.net\/wp-content\/uploads\/2023\/07\/Marken-Experten-ueber-MWM_teaser.jpg\",\"width\":380,\"height\":451,\"caption\":\"Expert Check: The MWM Brand\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mwm.net\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"100 Years of MWM Brand\",\"item\":\"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Expert Check: The MWM Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mwm.net\/en\/#website\",\"url\":\"https:\/\/www.mwm.net\/en\/\",\"name\":\"MWM\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.mwm.net\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mwm.net\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mwm.net\/en\/#organization\",\"name\":\"Caterpillar Energy Solutions GmbH\",\"url\":\"https:\/\/www.mwm.net\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mwm.net\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mwm.net\/wp-content\/uploads\/2022\/02\/logo2.jpg\",\"contentUrl\":\"https:\/\/www.mwm.net\/wp-content\/uploads\/2022\/02\/logo2.jpg\",\"width\":260,\"height\":142,\"caption\":\"Caterpillar Energy Solutions GmbH\"},\"image\":{\"@id\":\"https:\/\/www.mwm.net\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Expert Check: The MWM Brand","description":"In our interviews, brand experts express their views to the factors that have made MWM one of the leading brands in the field of distributed energy supply.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/","og_locale":"en_US","og_type":"article","og_title":"Expert Check: The MWM Brand","og_description":"In our interviews, brand experts express their views to the factors that have made MWM one of the leading brands in the field of distributed energy supply.","og_url":"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/","og_site_name":"MWM","article_modified_time":"2023-07-17T09:34:58+00:00","og_image":[{"width":380,"height":451,"url":"https:\/\/www.mwm.net\/wp-content\/uploads\/2023\/07\/Marken-Experten-ueber-MWM_teaser.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/","url":"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/","name":"Expert Check: The MWM Brand","isPartOf":{"@id":"https:\/\/www.mwm.net\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/#primaryimage"},"image":{"@id":"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mwm.net\/wp-content\/uploads\/2023\/07\/Marken-Experten-ueber-MWM_teaser.jpg","datePublished":"2023-07-14T13:59:57+00:00","dateModified":"2023-07-17T09:34:58+00:00","description":"In our interviews, brand experts express their views to the factors that have made MWM one of the leading brands in the field of distributed energy supply.","breadcrumb":{"@id":"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/#primaryimage","url":"https:\/\/www.mwm.net\/wp-content\/uploads\/2023\/07\/Marken-Experten-ueber-MWM_teaser.jpg","contentUrl":"https:\/\/www.mwm.net\/wp-content\/uploads\/2023\/07\/Marken-Experten-ueber-MWM_teaser.jpg","width":380,"height":451,"caption":"Expert Check: The MWM Brand"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/expert-check-the-mwm-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mwm.net\/en\/"},{"@type":"ListItem","position":2,"name":"100 Years of MWM Brand","item":"https:\/\/www.mwm.net\/en\/100-years-of-the-mwm-brand\/"},{"@type":"ListItem","position":3,"name":"Expert Check: The MWM Brand"}]},{"@type":"WebSite","@id":"https:\/\/www.mwm.net\/en\/#website","url":"https:\/\/www.mwm.net\/en\/","name":"MWM","description":"","publisher":{"@id":"https:\/\/www.mwm.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mwm.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mwm.net\/en\/#organization","name":"Caterpillar Energy Solutions GmbH","url":"https:\/\/www.mwm.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mwm.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.mwm.net\/wp-content\/uploads\/2022\/02\/logo2.jpg","contentUrl":"https:\/\/www.mwm.net\/wp-content\/uploads\/2022\/02\/logo2.jpg","width":260,"height":142,"caption":"Caterpillar Energy Solutions GmbH"},"image":{"@id":"https:\/\/www.mwm.net\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mwm.net\/en\/wp-json\/wp\/v2\/pages\/98873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mwm.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mwm.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mwm.net\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mwm.net\/en\/wp-json\/wp\/v2\/comments?post=98873"}],"version-history":[{"count":5,"href":"https:\/\/www.mwm.net\/en\/wp-json\/wp\/v2\/pages\/98873\/revisions"}],"predecessor-version":[{"id":98943,"href":"https:\/\/www.mwm.net\/en\/wp-json\/wp\/v2\/pages\/98873\/revisions\/98943"}],"up":[{"embeddable":true,"href":"https:\/\/www.mwm.net\/en\/wp-json\/wp\/v2\/pages\/95289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mwm.net\/en\/wp-json\/wp\/v2\/media\/98875"}],"wp:attachment":[{"href":"https:\/\/www.mwm.net\/en\/wp-json\/wp\/v2\/media?parent=98873"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mwm.net\/en\/wp-json\/wp\/v2\/tags?post=98873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}