P\u00e1gina de aterrizaje del aniversario: Un viaje a trav\u00e9s de los 100 a\u00f1os de historia de la marca MWM<\/h2>\n
En una p\u00e1gina de aterrizaje especialmente dise\u00f1ada para el centenario de la marca, se presentaron la extensa historia y el desarrollo de la marca MWM y los hitos m\u00e1s importantes mediante una l\u00ednea de tiempo digital. Los empleados, distribuidores y clientes tambi\u00e9n tuvieron la oportunidad de enviar sus \u201cmomentos MWM\u201d personales, que se mostraron en la l\u00ednea de tiempo. \u201cLa participaci\u00f3n activa de socios y clientes demuestra el atractivo de la marca MWM incluso despu\u00e9s de 100 a\u00f1os\u201d, afirma Frank Fuhrmann, Director de Comunicaciones de Caterpillar Energy Solutions GmbH, responsable de la campa\u00f1a. \u201cLa p\u00e1gina de aterrizaje muestra de forma impresionante c\u00f3mo ha evolucionado la marca MWM en las \u00faltimas d\u00e9cadas, manteniendo su identidad\u201d. Adem\u00e1s, la p\u00e1gina de aterrizaje presenta entrevistas con expertos de la marca, un archivo virtual de la revista hist\u00f3rica de los empleados y la transformaci\u00f3n del logotipo de la marca MWM. Adem\u00e1s, se organiz\u00f3 un concurso mensual en el que los participantes pod\u00edan responder a preguntas sobre la marca MWM.<\/p>\n
La comunicaci\u00f3n corporativa presenta una identidad s\u00f3lida y un mayor desarrollo de la marca MWM<\/h2>\n
Con su campa\u00f1a de aniversario \u201c100 a\u00f1os de la marca MWM\u201d, Caterpillar Energy Solutions impresion\u00f3 al jurado del Premio Alem\u00e1n de Comunicaci\u00f3n Empresarial, quedando entre los 5 primeros en la categor\u00eda \u201cComunicaci\u00f3n de eventos\u201d. Con la preselecci\u00f3n de este a\u00f1o para los premios DPWK, Caterpillar Energy Solutions da continuidad a la nominaci\u00f3n en reconocimiento a su campa\u00f1a \u00ab150 aniversario-150 a\u00f1os de innovaci\u00f3n continua\u00bb en 2022. Todos los finalistas preseleccionados fueron determinados por un jurado independiente en un cuidadoso proceso de selecci\u00f3n en el que se evalu\u00f3 la profesionalidad de las campa\u00f1as en funci\u00f3n de los criterios \u201cInput\u201d, \u201cOutput\u201d, \u201cOutcome\u201d y \u201cOutflow\u201d.<\/p>\n
![\"DPWK](\"https:\/\/www.mwm.net\/wp-content\/uploads\/2024\/06\/DPWK-Shortlist-2024.jpg\")
<\/p>\n
Los ganadores de las siete categor\u00edas de la DPWK se dar\u00e1n a conocer en la gala de entrega de premios de la DPWK que se celebrar\u00e1 en el \u00abVon Greifswald\u00bb de Berl\u00edn. Caterpillar Energy Solutions se enorgullece de haber sido nominada como una de las cinco mejores empresas en la categor\u00eda \u00abComunicaci\u00f3n de eventos\u00bb y desea expresar su agradecimiento a todos los empleados, clientes y distribuidores que han contribuido al \u00e9xito de la campa\u00f1a \u00ab100 a\u00f1os de la marca MWM\u00bb.<\/p>\n
M\u00e1s informaci\u00f3n:<\/h3>\n\n- 100 years of MWM Brand<\/a><\/li>\n
- Historia de MWM<\/a><\/li>\n
- Sitio web DPWK German Award for Business Communication<\/a><\/li>\n
- Motores de gas y grupos electr\u00f3genos MWM<\/a><\/li>\n
- Plantas con producci\u00f3n simult\u00e1nea de calor y electricidad MWM (plantas CHP)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Con su campa\u00f1a \u00ab100 a\u00f1os de la marca MWM\u00bb, Caterpillar Energy Solutions ha sido preseleccionada para el Premio Alem\u00e1n de Comunicaci\u00f3n Empresarial (DPWK) en la categor\u00eda \u00abComunicaci\u00f3n de eventos\u00bb.<\/p>\n","protected":false},"author":13,"featured_media":104805,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1412],"tags":[1829,1823,1830,1831,1815,1832],"class_list":["post-106287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-100-years-mwm-brand-es","tag-caterpillar-energy-solutions-en-es","tag-dpwk-es","tag-engineering-es","tag-mwm-es","tag-shortlisting-es"],"acf":[],"yoast_head":"\n
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