Mannheim, November 13, 2014
MWM Wins Marketing Prize for the Market Launch of its Modular Power Plant
Caterpillar Energy Solutions GmbH was recognized on November 7, 2014 with the Rhine-Neckar Marketing Prize in the category of "Large Enterprises", and won over the renowned panel of judges with its market strategy for the new Modular Power Plant (MPP). This power plant is a proprietary development consisting of pre-fabricated components, facilitating quick assembly without any major on-site construction measures. As a result, decentralized electricity and heat can be quickly made available even in lesser-developed regions.
The winners during the awards presentation of the Marketing Prize 2014. Representing Caterpillar Energy Solutions: Aljoscha Kertesz, Thoralf Lemke, Alimée zu Wittgenstein, Renate Koch-Schmidt and Frank Fuhrmann (Source: Marketing-Club Rhein-Neckar e.V.)
In the category of "Large Enterprises", the award went to Caterpillar Energy Solutions GmbH for the market launch of the Modular Power Plant (MPP). Frank Fuhrmann, Thoralf Lemke and Renate Koch-Schmidt accepted the award on behalf of the entire marketing team. "A hard won victory is the sweetest victory. Our innovative gas engines and systems solutions have an outstanding reputation. During the market launch of the Modular Power Plant (MPP), we also wanted to demonstrate that electricity and heat can be made available quickly especially in regions with lesser-developed infrastructure. Apparently we, together with our partners, were successful at doing so. I am very pleased about our achievement," said Fuhrmann, commenting about the award.
Quick installation – easy set-up in just twelve days: the new Modular Power Plant
(Source: Caterpillar Energy Solutions GmbH)
The individual prize winners
- Category of "Large Enterprises"
Title: "Marketing launch of a new product – the MWM Modular Power Plant"
Entry by: Caterpillar Energy Solutions GmbH
- Category of "Small Enterprises"
Title: "Market launch of a new product – 'VDO M Series Bicycle Computer'"
Entry by: Cycle Parts GmbH
- Special prize category of "Non-Profit"
Title: "Amalie – Outreach center for women in prostitution"
Entry by: Diakonisches Werk Mannheim
- Special prize category of "Young Professionals"
Title: "Market launch of 'von Jungfeld' men's fine socks"
Entry by: Stilfaser GmbH
Photo: Marketing-Club Rhein-Neckar e.V. und Caterpillar Energy Solutions GmbH