MWM TCG 4170 Product Video Honored with intermedia-globe SILVER Award

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At the 27^th WorldMediaFestivals, MWM was again honored with an intermedia-globe SILVER award. The award went to the video about the new MWM TCG 4170, which showcases the product’s key benefits through dynamic visual storytelling.

At the 27^th WorldMediaFestivals, MWM was again honored with the intermedia-globe SILVER award. The award went to the video production “MWM TCG 4170”, which was entered in the “Product” subcategory of the “Marketing & Promotion” category. The production focuses on the new MWM TCG 4170 series of gas engines and highlights their key features in a visually striking and dynamic format.

In the award-winning video, photorealistic depictions of the generator set blend with abstract light elements, high visual dynamism, and a precisely coordinated visual language. The focus is on the technical and economic benefits of the new MWM TCG 4170 gas engine, such as its high efficiency, flexibility, and reduced operating costs. Supported by rapid shifts in perspective, strategic use of depth of field, and dynamic sound design, the result is a concise product film with a distinct visual identity.

Making International Product Communication a Visual Experience

The video addresses an international audience of industry professionals and is designed to convey the key product benefits of the new MWM gas engine in a clear and concise manner. The production consistently focuses on the engine. Depending on the feature that is being highlighted, the setting, lighting, and perspective change. The visual design features striking use of light and lines, combining technical precision with a modern visual language.

“The goal of this project was to clearly highlight the technological benefits and strengths of the TCG 4170 gas generator set while also creating an emotionally engaging visual dynamic that works internationally”, explains Frank Fuhrmann, Communications Consultant for the MWM brand. “Especially when it comes to technical products that require explanation, the quality of communication determines how effectively the content is understood. Thus, we are delighted to receive this international award once again.”

Impressive Demonstration of the Technical Benefits of the MWM TCG 4170

The MWM TCG 4170 was developed to provide customers worldwide with a highly efficient and cost-effective solution for distributed energy supply. Accordingly, the video also zooms in on key topics such as performance, scalability, and optimization of operating costs. The minimalist, clearly structured visual narrative effectively reinforces the video’s technical message and makes complex content easy to grasp.

The production was once again carried out in collaboration with the event and film agency Motionplan GmbH & Co. KG. “It was especially challenging to combine the product’s technical strengths with high-quality visual presentation”, says Marcus Seip, Managing Director of Motionplan. “Through the precise interplay of animation, music, and visual design, we were able to achieve an impact that is both concentrated and impressive.”

About the WorldMediaFestivals

The WorldMediaFestivals are among the world’s most significant competitions for modern media and corporate communications. For more than 25 years, the festival has honored outstanding productions in the fields of television, corporate media, film, print, online, and digital communication. The festivals regularly bring together production companies, agencies, broadcasters, and international enterprises and are known for their high quality standards in the field of visual communication.

At the 27^th WorldMediaFestivals, the outstanding video about the MWM TCG 4170 engine was honored with the intermedia-globe SILVER award. The video highlights the technological and economic benefits of the new gas engine and underscores the long-standing successful cooperation between MWM and Motionplan.

Further information:

• MWM YouTube channel *
• Report: MWM Wins intermedia-globe SILVER Award at 26^th WorldMediaFestivals
• Report: 25^th WorldMediaFestivals: Caterpillar Energy Solutions Again Wins intermedia-globe SILVER Award
• WorldMediaFestivals website *

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