MWM Brand, MWM Gas Engines, New Website Look: Tradition, Innovation, and Continuity
Mannheim, June 14, 2021
MWM’s relaunched website (www.mwm.net) features a new design that reflects the innovative drive of the MWM brand. The relaunch, which is part of the digital communications strategy, visually highlights the MWM brand as a strong, competent partner in the field of distributed energy generation with highly efficient gas engines.
Higher Focus on MWM Gas Engines and Products
The technical and visual revision of the website has resulted in an even clearer focus on MWM gas engines, products, and services. Target group-specific services and direct contacts deliver added value and give customers, journalists, and applicants a glance into the corporate environment and MWM brand world. The texts make use of a new sans-serif font to improve the legibility on digital devices. Apart from the conspicuous blue color of the MWM brand, the color green, which is also present in the brand logo and at MWM stands for environmental awareness and sustainable energy generation, has been integrated more prominently in the website’s corporate design and is used as an accent color. “In view of the technical changes and graphical optimization, MWM has also adapted its communication strategy to the digital requirements of Industry 4.0 and the modern media consumption behavior”, explains Frank Fuhrmann, Manager PR & Online Marketing, Caterpillar Energy Solutions. “The benefits of the relaunched MWM website include flexible scalability, faster loading of webpages, and an even more systematic provision of information by way of smart links.”
The newly designed website focuses on MWM gas engines and cogeneration power plants, gas applications, and services. Thanks to the improved placement, it has become easier to find new products. The visually highlighted banners that take visitors to the the sales contact form streamline the processing of service requests. The “References” category, which MWM customers and partners are keenly interested in, has been upgraded with a smart filter search function. Thus, the application scenarios of MWM gas engines and cogeneration power plants can easily be filtered for relevant criteria such as the gas type, engine series, application, and output range.
Online Communication Intensified via Digital Platforms
Apart from the new website, MWM launched a number of other digital platforms in 2020 in order to intensify the contact and communication with customers, partners, employees, and others. Besides the MWM Energy Blog—which features relevant topics from the field of energy generation—MWM also launched its own LinkedIn channel and a Facebook channel.
The “Mechancial Workshop” in Mannheim, which later became MWM, was founded in 1871 by Carl Benz. Since 1879 MWM has been developing and producing trend-setting gas engines and power gensets at its traditional site in Mannheim. With its MWM brand, Caterpillar Energy Solutions looks back on a history of 150 years, always accompanied by the pioneer spirit of the founder Carl Benz. Around the globe, MWM is one of the leading and most renowned brands in the field of gas engines and gas generator sets. With its website relaunch, MWM extends its innovative drive and pioneer spirit to its digital communication, positioning itself as a strong, reliable partner for energy-related subjects on the Internet.