100 YEARS MWM BRAND

1963

On the Historical Tracks of Bertha Benz

Vintage Cars on the MWM Premises

MWM-Bertha-Benz-Gedenkfahrt-Start

On August 3, 1963, the MWM premises in Mannheim, Germany, presented an interesting scene: On that day, vintage cars of various makes, such as Dixi, Brennabor, Bugatti, Ford, and Adler, converged on the premises of Motorenwerke Mannheim. They all wanted to follow the historical Bertha Benz Route. In 1888, Bertha Benz had driven the patent motorcar built by her husband Carl Benz from Mannheim to Pforzheim and back, demonstrating the usefulness of the automobile. The vintage car campaign was organized by “Allgemeiner Schnauferl-Club”, an association that is still active in this area. The tour started at gate 2 of the MWM premises and ended in Pforzheim. The participants were welcomed with an MWM banner with the writing “This is where BENZ automobiles were built until 1908”. A total of 150 vintage cars took part in the Bertha Benz memorial tour, though not all were able to reach the destination. Eventually, 125 cars reached Pforzheim, where the drivers were rewarded with a badge in remembrance of this special day.


Would you like to follow the historical route?
For details about the route and the courageous trip Bertha Benz made with the motorcar, go to the “Bertha Benz Memorial Route” website at http://www.bertha-benz.de.

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Digital Archive: “WIR von den Werken der Knorr-Bremse”

With the digitization of all 202 issues of what was then the company magazine “WIR von den Werken der Knorr-Bremse” to mark the 100th anniversary of the MWM brand, visitors to the MWM website have access to a new virtual archive about the history of the brand.

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MWM History. Future Needs Tradition.

More about the history of the company, the MWM brand and the experience in developing and optimizing stationary gas engines.

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Brand expert Thomas Wilkens on the MWM Brand: Brand Management an Important Success Factor

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The brand quiz Take part and win parts 1 to 10

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Archive of the historical company magazine "WIR von den Werken der Knorr-Bremse"

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