100 YEARS MWM BRAND

1923

MWM applies to Imperial Patent Office for trademark registration

MWM Warenzeichen 1923

The first MWM Trademark

MWM Trademark 1923On January 22, 1923, a year after the foundation of Motoren-Werke Mannheim A.-G., MWM applied to the Imperial Patent Office for registration of the trademark. The trademark showed the abbreviation “MWM” of the company name “Motoren-Werke Mannheim” in a double circle. Behind the three letters in the double circle, a climbing iron (also colloquially called “wolf trap”) was visible at the center, underlining the link to the city of Mannheim, whose city arms also includes a climbing iron. Formerly the climbing iron was used for wolf hunting and as a forest symbol. The trademark gazette of November 30, 1923 reported the fee for the registration of the trademark. Owing to the inflation prevalent at the time, the amount was stated in billion marks.

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MWM History. Future Needs Tradition.

More about the history of the company, the MWM brand and the experience in developing and optimizing stationary gas engines.

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Brand expert Christian Steguweit on the development of the MWM brand

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The brand quiz Take part and win parts 1 to 10

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The MWM Kit for distributors for the brand anniversary

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Source

Image: MWM trademark (Mannheim newspapers, Eisinger book, page 27)

Eisinger, Norbert (2022): Motoren-Werke Mannheim AG, articles and information from Mannheim newspapers from 1922 to 1927