100 YEARS MWM BRAND

1990

Luxury Shopping on Ibiza

Private Spending Not Covered by Warranty

Yachthafen-IbizaA Special MWM Moment of Norbert Stolz

You may find this hard to believe, but the following incident actually happened. In the early 1990s, DEUTZ MWM entered the yacht engine business. That was supposed to be good for the company’s reputation. And it truly was! It did not take long for the celebrities to arrive. The owner of a large construction company in Spain purchased a yacht with two TBD 234 V 12 drive engines. The first long cruise was to take her from Barcelona to Greece. As the yacht approached Ibiza, one of the two drive engines suddenly failed. The yacht entered one of the island’s ports, and the engine was repaired under warranty. Soon, the journey continued. So far, so unspectacular.

But then, just back from her trip, we were summoned to the yacht owner in Barcelona. In the presence of two of her lawyers, the technical manager of a shipyard, and her private secretary, she chewed us out. The engine failure and the resulting layover on Ibiza had unexpected consequences: Out of boredom, the lady had spent about $10,000 on clothes in various boutiques. Her line of reasoning was remarkable: If the engine hadn’t broken down, she wouldn’t have bought the expensive clothes. So, she demanded that we refund the $10,000, because she felt that she had incurred these expenses only because of the unexpected stopover. Well, those were some of the intricacies of the yacht business …

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MWM History. Future Needs Tradition.

More about the history of the company, the MWM brand and the experience in developing and optimizing stationary gas engines.

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Sailing the Mediterranean with Two MWM Engines

For the propulsion of the excursion ship “Adriatica Princess III”, two MWM TBD 616 V16 engines with an output of 142 kW each were installed. For the maiden voyage, a test was carried out via wireless data transmission from Mannheim.

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Watermelons in the Desert

In August 1975, Norbert Eisinger inspected to inspect the construction site for a large power station for the oasis town Ghadames in Libya, about 600 km southwest of Tripoli.

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Brand expert Thomas Wilkens on the MWM Brand: Brand Management an Important Success Factor

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The brand quiz Take part and win parts 1 to 10

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The MWM Kit for distributors for the brand anniversary

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Photo credit

Photograph: © maryanski, Adobe Stock